Real talk: the introduction of Instagram Reels has disrupted the way creators use the platform.
It's meant changing up your strategy, stepping out of your comfort zone, and creating more video content.
But how do you come up with Reels ideas? What if you're not comfortable being on camera? And what do you really need to get views?
We’ve got you covered with Reel Talk — a free creator-led digital event to help you grow your audience with Instagram Reels.
Collectively, our speakers have billions of views, tons of engagement, and they’ve cracked the code to creating Reels people love.
For a sneak peek, read on to meet our speaker lineup and get insight into their top Instagram Reels tips for creators.
Missed the live event? Watch the free replay now:
3 Instagram Reels Tips for Creators — By Creators
To give you a preview of the Reel Talk conversation, here’s a behind-the-scenes look at some of the Instagram Reels tips our speakers shared:
You Don't Have to Show Up On Camera — Michell C. Clark
Your Phone Camera Is All You Need to Get Started — Kay Walker
Create The Content You Want To See — Olivia Noceda
Creator Tip #1: You Don't Have to Show Up On Camera — Michell C. Clark
Meet Michell C. Clark — the author and strategist who’s committed to helping creatives better themselves and the world.
And he does it all without being on camera.
Michell’s punchy quotes and affirmations are typically paired with a calming background and audio track — making his Reels the definition of simple, yet effective.
Intimidated, camera shy, or don’t have the bandwidth to show your face on Reels? Michell's strategy may be the way to go.
After all, his Instagram growth (+900% over the last 18 months) speaks for itself.
Think using visual signatures like on-brand backgrounds, fonts, or editing styles. And most importantly: be consistent.
It doesn’t have to take heavy lifting either. You can repurpose your Tweets, and use stock imagery or videos to elevate existing thoughts and ideas. Simple.
Creator Tip #2: Your Phone Camera Is All You Need to Get Started — Kay Walker
Storyteller and slow life enthusiast, Kay Walker, showcases her travels on Instagram Reels with flair.
And it usually doesn't require more than her phone.
Kay captures the beauty of life’s details through consistent storytelling and the use of soft, neutral colors:
And her consistency paid off. Kay’s travel Reels saw 2M views over 2 months, almost doubling her following.
Her top Reels tip for creators? You don’t need a massive budget or state of the art equipment to be successful.
Just like Kay, you can play with lighting, backdrops, and color to find your Reels style and stand out.
Plus, you’ll trick others into thinking you have an expensive setup. Win-win.
Creator Tip #3: Create The Content You Want To See — Olivia Noceda
For recipe developer and lifestyle blogger, Olivia Noceda, her secret weapon is to create Reels she'd want to see on her feed.
From cozy recipes to wellness advice, she shifted to a Reels-only strategy for 6 months and saw a 75% increase in follower growth.
Olivia’s advice is to stay true to creating content you actually enjoy.
“When your focus is solely on going viral, you lose the authenticity behind your content," she says.
In other words: find ways to put “you” into your Reels. If someone else posted it, would you like it? Staying true to yourself is one of the best ways to stay motivated.
And these are just a few of the tips you’ll learn at Reel Talk.
From strategy how-tos to filming insights, you’ll leave with an action plan ready to grow your audience with Instagram Reels.
Watch the free Reel Talk replay and get ready to take notes!