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Instagram Tips & Resources

11 Instagram Reels Tips from Instagram HQ


By Jillian Warren

Published May 5, 2022

3 minute read

Take your Reels to the next level with these top tips 🚀

Last Updated May 5, 2022

Stay on top of the biggest social media marketing trends!

This week, the Met Gala took our social media feeds by storm. From red carpet reviews to on-the-pulse memes, the glitterati delivered.

But this year, our attention was piqued by more than Kardashian couture.

As part of a Met Gala activation, Instagram's Brooke DeVard Ozaydinli shared 11 tips for creating best-in-class Reels.

It's the A-list reveal we've all been waiting for.

Instagram Reels Tip Cheat Sheet from the Met Gala 2022 shared on Instagram
Source: @brookedevard

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11 Must-know Instagram Reels Tips to Improve Your Strategy

Instagram's Creator Marketing Manager, Brooke DeVard Ozaydinli, shared 11 tips for creating best-in-class Reels. Here's a quick recap:

  1. Relate to your audience: Create content that clicks with people. If they watch your Reels and think "that's literally me," you're on the right track.

  2. Express your perspective: Showcase your personality. Share your passions. Teach people something. Or just share something that's uniquely you.

  3. Engage in the conversation: Put your twist on conversations of the moment. Whatever's happening right now, people want to hear your take on it.

  4. Let go of your fears: Remember that there's no "right" way to create a Reel. Your way is the right way. If you're having fun, chances are your audience will too.

  5. Surprise people: Plan a big reveal, add a punchline, or end with a plot twist. Even something as small as an interesting transition may get people watching more than once.

  6. No watermarks: Don't post Reels that are visibly recycled from other apps.

  7. Shoot vertical content: 9:16 makes sure your Reels are immersive on mobile.

  8. Tell a story: Great Reels typically have a beginning, middle, and end.

  9. Look into the lens: Try using your selfie camera to create first-person, approachable content.

  10. Make a cover photo: You can even use Stories to add text, save to camera roll, and then upload into Reels. Find out how to add an Instagram Reels cover photo here.

  11. Share: Once you've posted your Reel, don't forget to share to Stories. You can also share to Facebook if you're prompted.

So there you have it! 11 must-know Instagram Reels tips, direct from Instagram HQ.

Will you be putting these into practice in 2022? Let us know over on Later's Instagram account.

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