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Instagram Tips & Resources

11 Instagram Reels Tips from Instagram HQ

Updated on May 5, 2022
3 minute read

Take your Reels to the next level with these top tips 🚀

Published May 5, 2022

This week, the Met Gala took our social media feeds by storm. From red carpet reviews to on-the-pulse memes, the glitterati delivered.

But this year, our attention was piqued by more than Kardashian couture.

As part of a Met Gala activation, Instagram's Brooke DeVard Ozaydinli shared 11 tips for creating best-in-class Reels.

It's the A-list reveal we've all been waiting for.

Instagram Reels Tip Cheat Sheet from the Met Gala 2022 shared on Instagram
Source: @brookedevard

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11 Must-know Instagram Reels Tips to Improve Your Strategy

Instagram's Creator Marketing Manager, Brooke DeVard Ozaydinli, shared 11 tips for creating best-in-class Reels. Here's a quick recap:

  1. Relate to your audience: Create content that clicks with people. If they watch your Reels and think "that's literally me," you're on the right track.

  2. Express your perspective: Showcase your personality. Share your passions. Teach people something. Or just share something that's uniquely you.

  3. Engage in the conversation: Put your twist on conversations of the moment. Whatever's happening right now, people want to hear your take on it.

  4. Let go of your fears: Remember that there's no "right" way to create a Reel. Your way is the right way. If you're having fun, chances are your audience will too.

  5. Surprise people: Plan a big reveal, add a punchline, or end with a plot twist. Even something as small as an interesting transition may get people watching more than once.

  6. No watermarks: Don't post Reels that are visibly recycled from other apps.

  7. Shoot vertical content: 9:16 makes sure your Reels are immersive on mobile.

  8. Tell a story: Great Reels typically have a beginning, middle, and end.

  9. Look into the lens: Try using your selfie camera to create first-person, approachable content.

  10. Make a cover photo: You can even use Stories to add text, save to camera roll, and then upload into Reels. Find out how to add an Instagram Reels cover photo here.

  11. Share: Once you've posted your Reel, don't forget to share to Stories. You can also share to Facebook if you're prompted.

So there you have it! 11 must-know Instagram Reels tips, direct from Instagram HQ.

Will you be putting these into practice in 2022? Let us know over on Later's Instagram account.

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